GENERAL INFORMATION

This Privacy Policy sets out the rules for the processing of personal data and the use of cookies in connection with the use of the branduptoday.pro website. The controller of your personal data is BRANDUP Mateusz Czerwiński, a sole proprietor conducting business in Warsaw, Poland (hereinafter referred to as the “Controller”). If you have any questions regarding the processing of your personal data, you may contact the Controller at: hello@friend.pl SCOPE AND PURPOSES OF DATA PROCESSING

In connection with the use of the website, the Controller may process users’ personal data for the following purposes: contacting the Controller b) analytics and statistics c) marketing and remarketing The Controller may use marketing tools that enable the analysis of advertising performance and the implementation of remarketing activities, including Meta Pixel. LEGAL BASIS FOR DATA PROCESSING

Personal data is processed on the basis of: • Article 6(1)(a) of the GDPR – the user’s consent (e.g. in relation to analytical and marketing cookies, including Meta Pixel), • Article 6(1)(b) of the GDPR – taking steps prior to entering into a contract or the performance of a contract, • Article 6(1)(f) of the GDPR – the Controller’s legitimate interest, in particular for correspondence, handling enquiries, and ensuring the security of the website.

COOKIES

The website uses cookies, which are small text files stored on the user’s end device. Cookies may be used for the following purposes: • ensuring the proper functioning of the website, • remembering user preferences, • conducting statistical analyses, • carrying out marketing and remarketing activities.

The following types of cookies may be used on the website: • essential cookies – required for the proper functioning of the website, • analytical cookies – used to analyse website traffic, • marketing cookies – used for advertising and remarketing purposes.

USE OF META PIXEL

The website uses Meta Pixel, provided by Meta Platforms Ireland Limited, which enables the analysis of advertising effectiveness, conversion tracking, and remarketing activities. In connection with the use of this tool, the following data may be processed: • IP address, • browser and device identifiers, • information about activity on the website, • other technical data related to the visit to the website.

Data may be transferred to entities within the Meta group, including outside the European Economic Area, in accordance with applicable law and appropriate safeguards. The legal basis for processing data in this scope is the user’s voluntary consent, expressed via the cookie banner. The user may withdraw their consent at any time by changing their cookie settings.

DATA RECIPIENTS

Personal data may be transferred to entities cooperating with the Controller, solely to the extent necessary to achieve the purposes described in this Privacy Policy, in particular: • email service providers, • providers of analytical and marketing tools, • providers of technical and IT support services.

DATA RETENTION PERIOD

Personal data will be stored for the period necessary to fulfil the purpose for which it was collected, and thereafter for the period required by law or until the expiry of any potential claims.

USER RIGHTS

Users have the following rights: • the right of access to their personal data, • the right to rectify their personal data, • the right to erase their personal data, • the right to restrict processing, • the right to data portability, • the right to object to processing, • the right to withdraw consent at any time (where processing is based on consent), • the competent data protection supervisory authority, including the President of the Personal Data Protection Office (PUODO) in Poland.

The Controller reserves the right to amend this Privacy Policy, in particular in the event of technological changes, changes to the website’s functionality, changes in legal regulations, or the implementation of new analytical or marketing tools. The current version of the Privacy Policy is published on the branduptoday.pro website.

If you have any questions regarding this Privacy Policy or the processing of personal data, please contact the Controller at hello@friend.pl